AmpliFi is designed to work in tandem with CRE8R DAOs content marketing packages. At this time it is not possible to run AmpliFi campaigns without being a CRE8R DAO client.
There are several use cases for AmpliFi
- Conditional airdrop campaigns
- NFT drop campaigns
- Onchain KPI based campaigns
- Offchain KPI based campaigns
- Gamified experiences
- DeFi political campaigning
- Gauge vote bribe related campaigns
- Whitelist / targeted campaigns based on onchain / offchain data
Is AmpliFi the right tool for your protocols use case?
The first thing to think about when deciding if AmpliFi can work for your use case is incentives. If you are trying to reach a clearly defined goal & have blockchain based incentives then its likely that we can work with you to design both content marketing & KPI based incentivised campaigns that will help you reach your goal.
ROI
AmpliFi campaigns are designed around KPIs. They work best when you have some sense of the return on investment your protocol will receive if a KPI goal is met.
Examples of KPI goals
- TVL at some fixed point in time attributable to AmpliFi referral links
- Trading volume
- Bridging
- Borrow/lend
- Listing NFTs
- Minting NFTs
- Signing up for a crypto related service / subscription
- Governance awareness campaigns with definitive actions ie voting yes/no on a particular proposal.
- Filling in a form with an offchain verification ie Crypto recruitment companies or DAOs can use AmpliFi with payout based on actual hires (as opposed to just application form fills.
- Many many more!
Note AmpliFi can work with any KPI but the above are listed as examples that are not gameable (either because onchain or human verified).
KPI Goals have two types of ROI. Short term. And lifetime value of acquiring an average user. With AmpliFi you get both but you generally primarily pay for the short term ROI. Although it is possible to setup ongoing referral campaigns where referrer get an ongoing % of fee share (this is how most CEX referral programs work).
Examples of KPI Goals With Defined & Measurable ROI + Extra details about possible lifetime value of short term actions
| Campaign Type | KPI Action | Duration | KPI Goal | Fee / profit if goal is hit | AmpliFi Incentive Max Payout | Short Term ROI | Lifetime value of user |
|---|---|---|---|---|---|---|---|
| TVL | 3 months | $100m | $500,000 | $100,000 | 5x | Dependant on locking or Sticky or non sticky TVL | |
| Bridging | 1 month | $10m bridged | $250,000 | $25,000 | 10x | Once bridged to new chain users may continue for years | |
| Minting | Until sold out | Sell out 10k Collection | 100ETH | 10ETH | 10x | NFT trading fees | |
| Conditional Airdrop | Claim on conditional basis. Can be proportional to condition result | 6 Weeks | |||||